Common Future

Common Future is an organization operating at the cross-section of racial and economic justice. The organization does this through equitable loans and back-office support. An accelerator that invests in a cohort of 10 BIPOC women- and non-binary-led organizations that are actively working to dismantle economic inequality. And last, through influence work in policy spaces and through thought leadership in research and strategic communications. Working with Common Future has allowed me to build a visual identity from the inside out. When I first started at Common Future, we explored how design could further represent the brand's personality and character through imagery and color. We wanted the brand to feel alive and authentic. We did this by incorporating organic and complex elements and textures. We also intentionally played up the colors ‘gold’ and ‘green’ to subconsciously signal money or wealth.

Below you will find social media graphics, the 2023 Annual Report, and a video used for end-of-year fundraising.

Social Media Graphics

My intention when creating graphics for articles, reports, or social media is always to give the audience a window into the main themes of the piece. This might be done in a stark and direct way or it may be more illustrative of the themes of the piece.

**Article Title:** When Speaking Up Requires All We Have

**Article Title:** The Pandemic has Laid Bare the Vulnerabilities Gig, Migrant, and Contract Workers Face

**Article Title:** Lessons Learned from a Year of Four-Day Workweeks

**Article Title:** The Care Economy is Broken, And Women are Bearing the Brunt

**Article Title:** Our Economy is Broken. Let’s Fix it Together

**Article Title:** Equitable Pay is Economic Justice

**Article Title:** Investing $1M into Innovative Real Estate Models to Build BIPOC Wealth

**Article Title:** Meet the 10 BIPOC-Woman-Led Organizations Tackling Economic Inequality Through Community Wealth Building

Annual Report 2023

Below I have included some of the design elements of the Common Future Annual Report for 2023. We decided to host the Annual Report on our website. If you would like to see more I have included a link below.

I wanted this Annual Report to convey the feeling of vibrancy and transformation. It was exciting to see this multiracial and female model of leadership- a historically underrepresented demographic that was now leading an organization with the mission to serve the historically underrepresented.

We also wanted to ground the messaging in this moment in time. Many people are feeling the impact of ‘problem fatigue’ and as we move forward with our mission we want to instill a feeling of hope and expansiveness.

I encourage you to check out the complete design of the annual on the Common Future website.

view annual report

Promotional Video

Build a Common Future with us.

This is a promotional video that is illustrated and animated to build awareness and excitement around the Common Future brand. I wanted this video to feel expansive and imaginative with the fingerprints of humanity imbued in each frame. To accomplish this feeling I used a combination of stop-motion animation and After Effects to create this hand-drawn, dynamic imagery.

Check out more of my work: