Impact Frontiers
Impact Frontiers is a collaboration between a variety of impact investors and asset managers interested in exploring the relationship between financial risk/return and impact efficacy.
My work with Impact Frontiers: Logo creation, Brand Strategy, Style Guide, Handbook Layout Design
Logo Creation
A lot of the inspiration behind this logo comes from NASA branding. I had come across NASA’s brand guidelines from 1975 and I felt that there was a great conceptual overlap between the mission of Impact Frontiers and the idea of, well, I suppose the ‘final frontier’. I also used overlapping colors and intensities to represent the collaborative nature of the work.
Impact-Financial Integration Handbook
I also had the added pleasure of working on the Impact-Financial Integration Handbook. Below I have included some of the elements and data visualizations used in the handbook. Overall, we used a clean and minimalist design direction, again, inspired by the NASA brand guidelines. In contrast, I used bright pops of color for the data visualizations, to spark visual interest throughout the handbook.
Check out more of my work:
